K-pop isn’t just about catchy tunes and mesmerizing choreography; it’s also a major influence in fashion. To elevate your wardrobe with standout K-pop style, discover 15 cutting-edge K-pop fashion brands that are redefining trends. Plus, see how your favorite K-pop idols have showcased these brands, setting new standards in style and innovation.
In this article, we pick brands that offer a unique perspective on fashion, merging traditional elements with contemporary design to create standout pieces that reflect the dynamic world of K-Pop and beyond.
15 Game-Changing K-Pop Fashion Brands for Trendsetters
KUSIKOHC
Founded by Gi-Seok Cho, KUSIKOHC is not just a fashion label but a creative powerhouse that merges surreal photography with bold, unconventional designs. Since its inception in 2022, KUSIKOHC has made a name for itself globally, even earning a spot as a finalist for the prestigious 2023 LVMH Prize. The brand’s unique approach to fashion often features visually striking elements that challenge traditional aesthetics. It has captured the attention of celebrities like A$AP Rocky, Park Chanyeol of EXO, and basketball star James Harden, who have all been seen sporting high-impact looks.
K-pop idols also embrace KUSIKOHC’s edgy designs. Jennie from BLACKPINK, known for her bold and experimental style, has been spotted in KUSIKOHC’s oversized coats and graphic tees. Similarly, G-Dragon from BIGBANG, a fashion icon renowned for his eclectic taste, frequently incorporates KUSIKOHC’s unique designs into his signature streetwear looks. Their adoption of KUSIKOHC’s designs highlights the brand’s appeal to those who love making a fashion statement.
Juntae Kim
Juntae Kim, a Seoul-based label founded in 2021 by designer Juntae Kim, is all about pushing the boundaries of gendered fashion. The brand’s philosophy revolves around challenging traditional gender norms and promoting inclusivity through fashion. Juntae Kim’s designs are a modern reinterpretation of classic garments, incorporating historical influences with a contemporary twist. This approach results in clothing that not only defies conventional gender norms but also celebrates a broader spectrum of identities.
K-pop idols such as Jimin from BTS and Irene from Red Velvet have been seen sporting Juntae Kim’s gender-fluid and modern pieces. Jimin’s appearance in Juntae Kim’s designs showcases the brand’s inclusive and experimental approach to fashion. Irene, known for her elegant style, complements her sophisticated look with Juntae Kim’s modern interpretations of classic garments, further emphasizing the brand’s versatility.
Andersson Bell
Established in 2014 by Dohun Kim, Andersson Bell merges Swedish and Korean cultural elements, creating a unique fusion of styles. This label is celebrated in Seoul for its blend of Scandinavian minimalism with vibrant Korean influences. Andersson Bell’s designs often feature clean lines, understated elegance, and bold colors and patterns that reflect Korean aesthetics. The brand’s commitment to cultural juxtaposition and innovative design has set it apart in fashion.
K-Pop stars like Baekhyun from EXO and IU have embraced Andersson Bell’s casual yet chic style. Baekhyun often incorporates the brand’s signature blend of Scandinavian minimalism and Korean influences into his wardrobe. At the same time, IU’s effortlessly stylish outfits frequently include pieces from Andersson Bell, adding a touch of Scandinavian chic to her look.
CAYL
Short for “Climb As You Love,” CAYL is a brand that caters to tech-savvy outdoor enthusiasts who don’t want to compromise on style. Founded in 2011 by Euijae Lee, CAYL combines functionality with modern design, offering a range of outdoor gear that’s as stylish as practical. The brand includes weatherproof jackets, durable hiking gear, and multifunctional accessories.
RM and Suga from BTS are notable fans of CAYL. RM, a known outdoor enthusiast, has been seen wearing CAYL’s functional and stylish gear on and off stage. Suga’s laid-back style often features CAYL’s comfortable and practical pieces, highlighting the brand’s appeal to those who value both form and function in their outdoor wear.
Gentle Monster
Since its launch in 2011 by Hankook Kim, Gentle Monster has become a leading name in eyewear, known for its avant-garde designs and artistic collaborations. The brand has significantly impacted the fashion world with its innovative approach to eyewear design. Gentle Monster’s collections often feature bold, sculptural frames and unique design elements that push the boundaries of conventional eyewear.
K-Pop idols like Lisa from BLACKPINK and Kai from EXO have embraced Gentle Monster’s distinctive eyewear. Her choice of Gentle Monster frames often accentuates Lisa’s bold and trendy style, while Kai’s edgy and experimental style is complemented by his unique selection of Gentle Monster eyewear. Their endorsement of the brand underscores its influence and appeal in fashion.
KYE
Founded in 2013 by Kathleen Hanhee Kye, KYE is known for its vibrant, unisex designs that have made waves in the fashion world. Bold colors, unique silhouettes, and a playful approach to fashion characterize the brand’s collections.
Rosé from BLACKPINK and Hyunjin from Stray Kids are notable for wearing KYE’s designs. Rosé’s vibrant and playful style often features pieces from KYE, adding a touch of boldness and individuality to her outfits. Hyunjin’s bold and edgy style is complemented by KYE’s unique and experimental designs, highlighting the brand’s appeal to those who want to make a statement.
WE11DONE
Co-founded by Dami Kwon and Jessica Jung in 2016, WE11DONE is a high-end streetwear label that has garnered international acclaim for its modern, stylish pieces. The brand’s collections often feature sleek, contemporary designs that blend streetwear aesthetics with high-fashion elements.
Jessica Jung, one of the co-founders, often showcases WE11DONE’s high-end streetwear aesthetic in her style. Likewise, Dami Kwon, the other co-founder, exemplifies the brand’s modern and sophisticated approach to fashion through her style. Their involvement in the brand highlights its credibility and influence in the fashion world.
MINJUKIM
MINJUKIM, founded by Kim Min-ju in 2015, combines joyfulness with bold, feminine design. It is renowned for its intricate detailing and vibrant colors, and its collections frequently showcase innovative silhouettes and artistic inspiration.
Several BTS and Red Velvet members have been seen wearing MINJUKIM’s intricate and feminine designs. BTS members incorporate the brand’s elegant pieces into their stage outfits, while Red Velvet members often feature MINJUKIM’s bold and colorful pieces in their stylish ensembles. This endorsement showcases the brand’s ability to enhance high-profile performances and everyday fashion.
Wnderkammer
Founded in 2010 by Hye Young Shin, Wnderkammer is a luxury brand known for its minimalist, timeless appeal. The brand’s designs often incorporate eco-friendly fabrics and modern aesthetics, drawing inspiration from Bauhaus and industrial design.
Doona Bae, known for her minimalist and sophisticated style, frequently wears Wnderkammer’s sustainable and timeless pieces. Her brand choice highlights its appeal to those who value style and environmental responsibility.
GOEN.J
Established by Goen Jong in 2012, GOEN.J blends architectural and romantic elements in its lingerie and fashion pieces. GOEN.J is celebrated for its sophisticated designs with collections that often highlight intricate details and elegant silhouettes.
Hanni from NewJeans is frequently seen sporting GOEN.J’s elegant and sophisticated pieces. Hanni’s refined style is often complemented by GOEN.J’s intricate and feminine lingerie and fashion items, reflecting the brand’s focus on combining classic elegance with modern sensibility.
Lie Sang Bong
Founded in 1985, Lie Sang Bong is a cornerstone of Korean fashion. It is known for its innovative use of traditional elements like Hangul and Seoye. The brand’s designs often feature advanced techniques such as laser cutting and blending traditional Korean motifs with modern aesthetics.
Lady Gaga and Beyoncé have been seen wearing Lie Sang Bong’s creations, showcasing the brand’s influence on global fashion. Lie Sang Bong’s innovative designs complement Lady Gaga’s bold and experimental style, while Beyoncé’s glamorous look is enhanced by the brand’s intricate and stunning pieces.
Hyein Seo
Hyein Seo’s eponymous label, launched in 2014, is renowned for its edgy, countercultural designs. Seo’s collections draw inspiration from popular culture and rebellious youth, featuring bold graphics and innovative silhouettes.
Rihanna and Kendrick Lamar are notable fans of Hyein Seo’s designs. Hyein Seo’s countercultural pieces often complement Rihanna’s bold and edgy style, while the brand’s rebellious and unique designs enhance Kendrick Lamar’s streetwear-inspired look.
YUUL YIE
Starting as Ma Vie En Rose in 2010, Sunyuul Yie’s brand, YUUL YIE, is celebrated for its sculptural heels and distinctive footwear designs. The brand’s shoes are known for their geometric shapes and artistic inspirations, including references to the Arabic alphabet and other unique motifs.
Yeri from Red Velvet is often seen sporting YUUL YIE’s unique and sculptural footwear. The brand’s innovative and artistic shoe designs complement Yeri’s playful and quirky style, highlighting YUUL YIE’s impact on the luxury footwear market.
The Volon
Founded in 2013 by Eujung Jang, The Volon is known for its luxurious, structurally designed handbags. The brand combines elements of Korean tradition with contemporary art inspirations, resulting in vibrant colors and unique shapes.
A renowned fashion influencer, Irene Kim is frequently seen carrying The Volon’s elegant and structurally designed handbags. Additionally, several members of BLACKPINK have been spotted with The Volon’s distinctive bags, adding a touch of sophistication to their outfits.
Which Fashion Brand Is Trending in Korea?
Ader Error, a pioneering name in Korean streetwear with over 800k Instagram followers, transforms everyday clothing into artistic statements with its playful yet refined style. Founded in Seoul, Ader Error’s designs feature unconventional elements and creative details that set it apart from traditional street fashion. The brand’s high-quality craftsmanship and innovative approach have earned it a dedicated following and a significant influence on the global fashion scene.
How K-Pop Idols Shape Global Fashion Trends
K-pop idols profoundly impact global fashion trends through several influential channels. Their high-impact public appearances quickly capture attention and set new style standards. These fashion-forward looks are meticulously curated and frequently become trendsetting.
Social media is critical to boosting their influence. Idols often share their fashion choices on platforms like Instagram and X (formerly Twitter), where their casual or formal style inspires fans and fashion enthusiasts alike. Collaborations with global fashion brands further elevate their impact.
Many idols partner with fashion labels, creating exclusive lines or as ambassadors, highlighting and popularizing new trends. Their endorsements and partnerships can drive significant demand for particular fashion items.
Conclusion
These brands are shaping the future of fashion, blending innovation with cultural influences. Looking for luxe streetwear, edgy accessories, or high-tech outdoor gear? K-Pop fashion brands have you covered to elevate your style and make a statement. Each brand offers a unique perspective on fashion, merging traditional elements with contemporary design to create standout pieces that reflect the dynamic world of K-Pop and beyond.
